Behind the Scenes of “Recipes by Elephant Atta” (2016)


Mediareach has been taking care of the Elephant Atta’s account for over nine years and has been instrumental in building the brand and taking massive share of the market. Elephant Atta is number one brand in the UK’s atta flour market.

Realising the importance of targeting 2nd and 3rd generation of South-Asians in the UK, we created five video recipe videos (online content marketing), each demonstrating a traditional South-Asian dish with a modern twist. In all the recipes chapatti is one of the central elements.

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